On-ground
Welcome Arches & Help Desks
01
CSR & Social Brand Integrations PartnersJagannath Puri
Jagannath Puri
Rath Yatra 2026
Serve at the heart of India's most sacred procession with Chaaipani. An opportunity to build meaningful, respectful seva, CSR and public-service partnerships at Rath Yatra 2026 — caring for 15 million+ devotees on the ground, with the reach of 500 million+ digital impressions across India and the world.
15M+
Devotees on-ground
500M+
Digital impressions
120+
Creators activated
9 Days
Of continuous coverage
The Sacred Scale
The world's largest chariot festival — a canvas for seva, not selling.
Every year, millions converge on Puri to pull the chariots of Lord Jagannath, Lord Balabhadra, and Devi Subhadra. In 2025, Chaaipani helped leading brands show up through seva, CSR and public-utility programs — hydration, health, safety, sanitation, Anna Seva and crowd care — designed to make the pilgrim's experience easier and safer.
For 2026, this is your invitation to serve at a moment that goes far beyond advertising: a moment of devotion, public service, and once-in-a-lifetime cultural reach.
2025 Recap
500M+ impressions delivered for partner brands.
Based on creator analytics, earned media coverage, platform-level visibility, and campaign reporting from Rath Yatra 2025.
Glimpses of Our Work · 2025
From welcome arches to viral reels, we built the festival's brand layer.
Social
Creator-Led Reels & Vlogs
02
Outdoor
LED Walls & Wrap Branding
03
Content
Devotee Story Capsules
04
Seva
Seva-led Partnership
05
Public Utility
Public Purpose Installations
06
What Rath Yatra 2025 Proved
Purpose-led CSR and Brand Activations at Rath Yatra 2025
Rath Yatra 2025 saw leading brands participate through hydration, seva, CSR, food, health, logistics, storytelling, and public utility-led activations. Chaaipani's 2025 work demonstrated how brands can enter the yatra respectfully, visibly, and meaningfully.
Chaaipani-led & coordinated work
Campa
Police Seva Kendras, cool zones & beverage hubs
Campa powered the festival with Police Seva Kendras, covered shaded zones at Puri beach, water and beverage stalls, pole branding and grand arch gates, becoming the most visible refreshment partner across the yatra route.
Read media coverage →
Swiggy
Divine prasad, delivered across India
Swiggy partnered with local entities to deliver authentic prasad to homes across India, combining food logistics with cultural devotion. Instamart featured special festive, fasting and cooking essentials throughout the yatra period.
Read media coverage →
Coca-Cola
Quenching thirst with purpose
Cooler walls, mobile carts and chilled-drink stations placed at key yatra points, turning hydration into authentic brand engagement during one of India's largest spiritual gatherings.
Read media coverage →
Cipla Omnigel
Rahat Seva Kendra on Puri Beach
Free post-walk massages for tired pilgrims at a dedicated Seva Kendra. Service-led brand storytelling that earned national press and devotee gratitude.
Read media coverage →
Delhivery
Mahaprasad shipped from Puri to homes across India
Delhivery collaborated with Chaaipani to ship sacred Mahaprasad directly from Puri to devotees' homes across India. As logistics partner, they set up kiosks at the festival, ensuring those unable to attend in person could still receive the blessings.
Read media coverage →
Reliance Foundation
Anna Seva, safety & hygiene for lakhs of devotees
Reliance Foundation's 'Seva' initiatives supported lakhs of devotees with Anna Seva meals, 4,000+ volunteers for crowd management, 1.5 lakh hand-fans and 100+ police aid posts, ensuring a comfortable, safe and hygienic 13-day festival in collaboration with local authorities.
Read media coverage →
Bisleri
'Bottles for Change' — plastic circularity at the yatra
Bisleri's 'Bottles for Change' initiative drove plastic circularity at Puri Rath Yatra 2025, mobilising devotees and volunteers to recycle used bottles and spread awareness about responsible plastic use, turning the festival into a showcase of sustainability.
Read media coverage →Wider brand activity at Rath Yatra 2025
Broader ecosystem participationOther notable brands that activated during Rath Yatra 2025 as part of the wider ecosystem.
ITC Aashirvaad
'Bhakti Pathe', an AI-powered darshan
Aashirvaad Atta used AI, gamification and holographic visuals to give pilgrims a unique darshan experience, while Aashirvaad Salt activated nukkad nataks with local artists.
Read media coverage →
Sunfeast Marie Light
'Surjya Vardaan' cooling caps
ITC's Sunfeast distributed sandalwood-and-menthol infused cooling caps offering relief from peak summer heat to lakhs of devotees on the chariot route.
Read media coverage →
Polycab
Cool Zones, watchtowers & charging hubs
Mobile charging stations, beachfront watchtowers, 'Cool Zones' near Shree Gundicha temple, and upgraded police booths. Value-led visibility across the festival footprint.
Read media coverage →
Pulse Candy
'The Pulse of India', an AI film series
DS Group's Pulse Candy launched a Rath-Yatra mythology AI film and a social storytelling series, taking the festival's culture to a national digital audience.
Read media coverage →
Fortune Foods
'Fortune Zone' with VR, MR & live #BhogYatra
Fortune Foods (AWL Agri Business) blended devotion with digital innovation through a 40-foot 'Fortune Zone' on Puri's Grand Road, featuring VR/MR experiences, live cooking demos and a virtual #BhogYatra contest, an immersive multi-sensory celebration of Rath Yatra.
Read media coverage →Source: BestMediaInfo, Adgully, Social Samosa, Medianews4u, Marketing Mind, Passionate In Marketing. Coverage of Jagannath Puri Rath Yatra 2025.
Seva, CSR & Partnership Formats
Six meaningful ways to serve at Rath Yatra 2026.
Every format is purpose-first — designed around devotee welfare, public service and CSR impact, with brand association that earns lasting goodwill.
💛
CSR & Public Utility Programs
Sanitation drives, waste management, plastic circularity, safety infrastructure, medical aid posts, and welfare programs delivered in partnership with the district administration and local authorities.
🙏
Seva-Led Activations
Hydration stations, Rahat Seva Kendras, cool zones, rest and recovery areas, prasad seva, charging hubs and relief kiosks that genuinely serve devotees walking the chariot route.
🛟
Health, Safety & Crowd Care
First-aid booths, Police Seva Kendras, watchtowers, help desks, missing-person kiosks, cooling caps, ORS and comfort kits, designed with on-ground realities of a 15M+ gathering.
🍚
Anna Seva & Devotee Nourishment
Meal seva, prasad distribution, water and beverage stalls, fasting-friendly food, delivered respectfully at scale in coordination with temple and local networks.
🎥
Purpose-Led Brand Storytelling
Reels, vlogs, devotee stories and short docs by Chaaipani's 120+ culture creators — documenting the seva your brand enables, not just its logo.
🛕
On-Ground Presence, Respectfully Done
Welcome arches, wayfinding, route branding and cultural installations placed with the reverence the yatra demands — visibility that earns goodwill instead of intruding on it.
Why Chaaipani
India's most trusted cultural integration partner.
Cultural Sensitivity
Brand integrations built around seva, public utility, and devotee experience — never intrusion. We shape every campaign with the rituals, pace, and reverence the yatra demands.
Administrative & Local Execution Understanding
Experience working across permissions, local vendors, crowd-sensitive zones, media, and on-ground delivery in Puri's specific operating reality.
Brand-to-Ground Execution
From concept, inventory, fabrication, creator coordination, PR, reporting, and post-event proof — one accountable partner across the full chain.
2025 Proof
Campaigns, creator activations, media coverage, and on-ground assets delivered during Rath Yatra 2025 — with documented earned media and platform reach.
Reserve Your Seva Slot
Let's build your Rath Yatra 2026 seva & CSR partnership.
Share a few details and our partnerships team will send you a custom seva, CSR and public-service partnership deck within 24 hours.
📍Puri · Bhubaneswar · Mumbai · Ahmedabad
Chaaipani in the Media
Jagannath Rath Yatra CSR and Brand Activations In Media
Our work at Rath Yatra has been featured across India's most respected marketing, advertising and media publications.
Social SamosaJul 2025
Chaaipani becomes advertising & brand activation partner for Rath Yatra
Social Samosa covers Chaaipani's appointment as the official advertising and brand activation partner for Jagannath Puri Rath Yatra 2025.
Read article →BestMediaInfoJul 2025
From Omnigel to Aashirvaad: how brands are engaging devotees at Rath Yatra 2025
BestMediaInfo on how India's biggest brands turned Rath Yatra 2025 into a cultural marketing canvas via on-ground activations.
Read article →AdgullyJul 2025
More than marketing: brands embrace Bharat's deeply devout festive spirit
Adgully explores how brands are seeking authentic engagement at India's most sacred festivals, with Rath Yatra leading the charge.
Read article →AFAQsJul 2025
Chaaipani named advertising & brand activation partner for Jagannath Puri Rath Yatra 2025
afaqs! reports on Chaaipani's official appointment as the brand activation partner for Rath Yatra 2025.
Read article →exchange4mediaJul 2025
Chaaipani secures advertising & brand activation rights for Jagannath Puri Rath Yatra 2025
exchange4media covers Chaaipani securing the official advertising and brand activation rights for Rath Yatra 2025.
Read article →Medianews4uJul 2025
Chaaipani named official advertising & brand activation partner for Jagannath Puri Rath Yatra 2025
Medianews4u reports Chaaipani's appointment as the official advertising and brand activation partner for Rath Yatra 2025.
Read article →